More than 80% of the executives surveyed said they are watching more online video today than they were a year ago.
— Forbes

Video Marketing
When it comes to the types of content considered most important in marketing, current research shows that video is top on the list.

Average amount of time people spent consuming online video each day:

  • 23.3% increased in 2015
  • 19.8% expected growth in 2016

Video consumption is not just for consumers.

  • 80% of the executives surveyed said they are watching more online video today than they were a year ago
  • 50+% watch work-related videos on YouTube weekly
  • 65% of executives visit a vendor’s website after watching a video.

Event Video: Golf Fundraiser
Trade association members helped raise funds for Graphic Arts Education. The video was also used to advertise an upcoming golf event. All net profits from this event provide graphic arts students with the unique opportunity to participate in its educational programs.

Promotional Video
This video was created for the ChoosePrint campaign. In it designer Sabine Lenz, Editor-in-Chief of Storyboard magazine states, "There's nothing that can substitute for print." Lenz explains, "Print gives you much more credibility."

Event Video

The PIASC Label & Packaging Group cosponsored an event with the Printing Technologies Department at Fullerton College.

Customer Testimonial
When Jantex Inks & Beyond, of Pico Rivera, received a visit from a representative of the California State Board of Equalization they felt they had nothing to fear. Unfortunately, the visit turned into a nightmare lasting more than four years.

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Promotional Video
Amber Podratz, Senior Creative Strategist for Kaiser Permanente, explains how print materials plays a big part in Kaiser Permanente's marketing efforts.
This video was linked, via QR code, to the Choose Print ad found in our Photography section.