When it comes to the types of content considered most important in marketing, current research shows that video is top on the list.
Average amount of time people spent consuming online video each day:
- 23.3% increased in 2015
- 19.8% expected growth in 2016
Video consumption is not just for consumers.
- 80% of the executives surveyed said they are watching more online video today than they were a year ago
- 50+% watch work-related videos on YouTube weekly
- 65% of executives visit a vendor’s website after watching a video.
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